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Case Study · Small Workshop

A quiet home for Rustic Edge Woodworking.

Handmade boards and small pieces from Vaden Keats in Clarenville. Forge shaped a website around the work itself: real photographs, room to see the details, and a clear way to ask about a custom piece.

Explore the project
Rustic Edge homepage showing the cabin logo, whale-tail board on cream, and custom request link
Client
Rustic Edge Woodworking
Maker
Vaden Keats
Location
Clarenville, NL
Type
Small workshop / custom woodworking website
Scope
Strategy, content, design, build, form, analytics, local presentation

The Challenge

Let the boards tell their own story.

Handmade boards and custom pieces needed a quiet website that showed the work and made a custom request easy. The grain, natural edges, shapes, and epoxy details needed to be visible before a visitor decided what to ask for.

Product photographs had to lead. Stock images or a generic trades template would not show what Vaden makes. The content also needed to explain the kinds of pieces available and how a conversation about a custom piece begins.

What Forge Delivered

Built around the work and the maker.

  • The Rustic Edge cabin-logo identity in the header and favicon.
  • A cut-out whale-tail board on cream, giving the handmade piece room to lead.
  • A gallery of real boards, showing the grain, natural edges, and epoxy details.
  • A clear “what I make” section covering cutting boards, charcuterie boards, coasters, and small pieces.
  • A custom-piece process: share an idea, talk through the details, and confirm what is possible before work begins.
  • A custom request form for enquiries to vkeats@gmail.com, with space to describe the piece.
  • Facebook and email links in the footer, with a consistent Rustic Edge presentation throughout.
  • Environment-gated GA4, configured to load only when a valid measurement ID is supplied.

Visual Proof

From the first look to a custom request.

Screenshots captured from the live Rustic Edge website. The boards shown are the maker’s own pieces.

Rustic Edge homepage showing the cabin logo, whale-tail board on cream, and custom request link
The handmade piece leadsThe homepage pairs the Rustic Edge cabin logo and whale-tail board with links to the gallery and custom request page.
Rustic Edge bench section with photos of an epoxy board, serving board, and live-edge board
Real boards, shown togetherThe homepage bench section shows three boards, with captions describing pearlescent infill, flowing grain, and natural-edge resin detail.
Rustic Edge contact page with name, email, optional phone, project details, and Send request button
A place to start a custom requestThe contact page asks for a name, email, optional phone number, and project details. The prompt suggests size, intended use, wood preference, and deadline.

Why It Matters

A small workshop needs room to show its character.

Visitors can look at real pieces, understand what Vaden makes, and share an idea through one custom request form. The process explains which details to discuss before a piece is confirmed.

For a maker in Clarenville, this gives the work a clear place online and keeps the next step personal: a conversation about the piece someone has in mind.

Your Work, Shown Clearly

Give your work a place of its own.

Tell Barry what you make or do, and what people need to find on your website. A short outline is enough to start.

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Live project URL

rustic-edge-woodworking.netlify.app